Sunday, December 6, 2009

Walt Disney Company. Last words...


During this semester I have been exploring the business nature of a company dear to me, Walt Disney! The research that I have conducted opened to me a whole larger view on how the company is being run.
Thus, this blog contains all the projects that I have done throughout the semester as well as the information which was interesting to me and I felt like sharing with everybody else. For more detailed information on each of the topics discussed, I have posted the links, which will lead you to more specific details.
Hope you have enjoyed following my blog!

Walt Disney Company. Advertising Campaign.


The final presentation talks about the advertising campaign, which outlay was created by me. It promotes "Give a Day - Get a Day" program by Disney. One day of volunteering in a participating organization in your city gives you a free ticket to the enchanted world of Disney!

The PDF version of presentation is available at:
http://docs.google.com/fileview?id=0B8Ia7nVEI8OGM2IwMWM2NjItNGQ1Ny00YjU1LTk4YTctNGQ1MzYzYjExNGUw&hl=en