Walt Disney Company. Last words...

During this semester I have been exploring the business nature of a company dear to me, Walt Disney! The research that I have conducted opened to me a whole larger view on how the company is being run.
Thus, this blog contains all the projects that I have done throughout the semester as well as the information which was interesting to me and I felt like sharing with everybody else. For more detailed information on each of the topics discussed, I have posted the links, which will lead you to more specific details.
Hope you have enjoyed following my blog!

Walt Disney Company. Advertising Campaign.

The final presentation talks about the advertising campaign, which outlay was created by me. It promotes "Give a Day - Get a Day" program by Disney. One day of volunteering in a participating organization in your city gives you a free ticket to the enchanted world of Disney!

The PDF version of presentation is available at:
http://docs.google.com/fileview?id=0B8Ia7nVEI8OGM2IwMWM2NjItNGQ1Ny00YjU1LTk4YTctNGQ1MzYzYjExNGUw&hl=en

Walt Disney Company. The most Successful visual.

I consider the first sketch of Mickey Mouse by Walt Disney to be the most successful visual ever created by Disney.

It all started with the Mouse, it is still all about the Mouse, it will always be about the Mouse!

Walt Disney Company. Visual Mishaps.

There have been found a lot of visual mishaps in the cartoon "Little Mermaid". Very often not noticeable to our eyes, but obvious when the cartoon is scrutinized, these mishaps show the mistakes the cartoon creators did while making the movie. Moreover, their presence may prove the fact that the editors didn't do the "spell check" on the episodes they had approved for release.
The "Little Mermaid" mishaps are available at: http://www.youtube.com/watch?v=hIaHyG_gX7M&feature=related

Walt Disney Company. Final Presentation Visual Sample.

The set of posters will be united by one topic. They will show real people who volunteered and got the free tickets to the Disney World. They will stress the fun environment that one gets rewarded with for being socio-responsible!

Walt Disney Company. Final Presentation Idea.

As for the Final presentation, I am going to create a set of posters that promotes "Volunteer one day - get one day in Disney for free" program. As I happened to know there are only a few people in New York City who know about this program from Disney Land - in almost all cases they are those who searched the Walt Disney website for information about Disney Vacation Packages. Thus, I consider that my advertising campaign will increase the amount of people who might get interested in it and consider participating in the campaign in order to cut costs on their trip to Disney.
The primary target group is families with children.. The secondary group is teenagers and young people under 25, who has never been to the Disney World but would love to go there and have fun with their friends.
This set of posters is going to be places in subway cars as well as in the poster windows on top of the subway entrances.

Walt Disney Company. Recommendation.

Date: November 14, 2009
To: BUS 150-141 class
From: Olena Lazurenko
Re: Christmas celebration

If you have not decided how your family is going to celebrate Christmas, I would highly recommend to join Disney family for the spectacular holiday show.
Throughout the months of November and December, the Walt Disney World is conducting the celebration events, which include breathtaking fireworks, stage shows, character greetings and unlimited use of attractions. All small visitors are going to get a Christmas present from Santa Claus and the whole family will be warmed by the hot spell of cocoa and holiday cookies provided by Disney.
This is the best experience one can possibly desire for Christmas!

For more information, visit:
http://www.explorethemagic.com/disney-world-mickeys-very-merry-christmas-party.asp