As for the Final presentation, I am going to create a set of posters that promotes "Volunteer one day - get one day in Disney for free" program. As I happened to know there are only a few people in New York City who know about this program from Disney Land - in almost all cases they are those who searched the Walt Disney website for information about Disney Vacation Packages. Thus, I consider that my advertising campaign will increase the amount of people who might get interested in it and consider participating in the campaign in order to cut costs on their trip to Disney.
The primary target group is families with children.. The secondary group is teenagers and young people under 25, who has never been to the Disney World but would love to go there and have fun with their friends.
This set of posters is going to be places in subway cars as well as in the poster windows on top of the subway entrances.
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