Monday, September 21, 2009

The Walt Disney Company. Diversity.



For a long time, Disney Company failed to present its young viewers with realistic cross-section of the society, thus not taking advantage of its persuasive influence.
Since Jasmine came out into picture, Disney has slowly but surely been incorporating more ethnicity into its feature films. Today, it has the following range of ethnic characters:

  • Jasmine (Indian),
  • Pocahontas (Native American),
  • Mulan (Chinese),
  • Lilo (Polynesian),
  • Maddy (Afro-American).
Now, every child has someone in the Disney Media with whome they can readily identify with, both personality and appearance.

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