Friday, September 11, 2009

The Walt Disney Company. Visuals and Presentations.


Walt Disney Company fact book provides corporate information, gives detailed overview of the company and describes each business branch it conducts business in.

To see the fact book, follow the link:
http://amedia.disney.go.com/investorrelations/factbook_2008.pdf

In my opinion, the information given in the book is fully integrated with the visuals. They are:
  • consistent (font, point size, layout, other elements);
  • contract (there is no boring repetitions);
  • balanced (the amount of visuals per page is balanced with the text);
  • emphasizing (the visuals reflect the ideas discussed on the same page);
  • conventional (the pattern of visuals and their choice reflects Disney spirit);
  • simple (the information is laid out in a way simple to follow and get the main idea of).

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