Friday, September 11, 2009

The Walt Disney Company. Persuasive Message.


Disney Rewards Visa Card!

Save with 0% APR vacation financing and a $40 statement credit!

The full offer can be viewed at:
https://disneyworld.disney.go.com/disney-visa-card/wdw/zero-percent/?trackcode=61Y

Disney's persuasive message to apply for the Disney Credit Card engages the following techniques of creating a persuasive message:
  • displays good intentions from the side of the company (help you get to the Disney World Parks and resorts and not to worry about financing);
  • personal appeal to the readers' emotions and values;
  • gives the promise (savings);
  • simply written and structured on the web page (we do not get lost in the amount of information presented), the most important information comes in a bigger font;
  • structured with the AIDA model (grasps our attention, provokes interest, evokes desire and leads to the action of pressing the link "Register and Card Application").

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