Walt Disney Company. The most Successful visual.

I consider the first sketch of Mickey Mouse by Walt Disney to be the most successful visual ever created by Disney.

It all started with the Mouse, it is still all about the Mouse, it will always be about the Mouse!

Walt Disney Company. Visual Mishaps.

There have been found a lot of visual mishaps in the cartoon "Little Mermaid". Very often not noticeable to our eyes, but obvious when the cartoon is scrutinized, these mishaps show the mistakes the cartoon creators did while making the movie. Moreover, their presence may prove the fact that the editors didn't do the "spell check" on the episodes they had approved for release.
The "Little Mermaid" mishaps are available at: http://www.youtube.com/watch?v=hIaHyG_gX7M&feature=related

Walt Disney Company. Final Presentation Visual Sample.

The set of posters will be united by one topic. They will show real people who volunteered and got the free tickets to the Disney World. They will stress the fun environment that one gets rewarded with for being socio-responsible!

Walt Disney Company. Final Presentation Idea.

As for the Final presentation, I am going to create a set of posters that promotes "Volunteer one day - get one day in Disney for free" program. As I happened to know there are only a few people in New York City who know about this program from Disney Land - in almost all cases they are those who searched the Walt Disney website for information about Disney Vacation Packages. Thus, I consider that my advertising campaign will increase the amount of people who might get interested in it and consider participating in the campaign in order to cut costs on their trip to Disney.
The primary target group is families with children.. The secondary group is teenagers and young people under 25, who has never been to the Disney World but would love to go there and have fun with their friends.
This set of posters is going to be places in subway cars as well as in the poster windows on top of the subway entrances.

Walt Disney Company. Recommendation.

Date: November 14, 2009
To: BUS 150-141 class
From: Olena Lazurenko
Re: Christmas celebration

If you have not decided how your family is going to celebrate Christmas, I would highly recommend to join Disney family for the spectacular holiday show.
Throughout the months of November and December, the Walt Disney World is conducting the celebration events, which include breathtaking fireworks, stage shows, character greetings and unlimited use of attractions. All small visitors are going to get a Christmas present from Santa Claus and the whole family will be warmed by the hot spell of cocoa and holiday cookies provided by Disney.
This is the best experience one can possibly desire for Christmas!

For more information, visit:
http://www.explorethemagic.com/disney-world-mickeys-very-merry-christmas-party.asp

Walt Disney Company. Memo of Congratulations.

Memorandum
Date: November 14, 2009
To: Mrs. Clement
From: Olena Lazurenko
Re: 4th quarter results

It was a great pleasure to find out that the Walt Disney Company has achieved an 18% rise in the fourth quarter profits. We, the shareholders, understand that a great work has been done by the Disney management team in order to maximize the company’s profits in such vague and unstable economic conditions. We are more than sure that with the strong expertise and management abilities that the Walt Disney executives have shown, the company will be able to accomplish higher achievements and bring the company’s shareholders new proofs to their right choice of investment.
My true congratulations on the company’s success!

Sincerely yours,
Olena Lazurenko
BMCC student

Walt Disney Company. Best Visual.

In my opinion, the best visual that represents the Walt Disney Company is its symbol, Mickey Mouse, and everything that is of its shape. When it is the shape of Mickey, you definitely know it is Disney!

First of all, it one of the first characters that appeared in Walt Disney's portfolio, and it is the character Walt Disney became famous for. Thus, now we can not imagine Disney without Mickey.
Secondly, any object that resembles the shape of Mickey, brings to us the image of Disney. Balloons, watches, iRivers and many many other consumer products have been made of Mickey's shape. Mickey is present almost in all Disney commercials, and is seen on the majority of Disney shirts.

Mickey is incomparable and the character that speaks for itself. It is the best visual that represents Disney!

Walt Disney Company. Visual Evolution.

In order to track the Visual Evolution and the way it affects representation of information, I have decided to track the choice of visuals in the Walt Disney Company Annual Reports in the period of 1995 to 2008.
The first and the most obvious feature is the fact that the earlier reports are more simplistic in structure. They do not contain as many graphs and table as the later reports do. They do not have background pictures as the later ones. Thus, it is very hard to identify what company it belongs to only by just looking and scrolling at the older versions of the reports. Meanwhile, when one scrolls down the 2008 annual report, for example, it is obvious that it belongs to Disney: the background pictures of Disney characters, movie stars speak for themselves.
Secondly, I have concentrated on the representation of financial information. Earlier reports contain mainly tables, while later reports are full of graphs: surface bar charts, regular bar charts and line charts. While the earlier reports give the financials like a dry piece of information, the later reports present it more vivid, clear, understandable and supportive towards everything that is being said and wanted to be heard and understood by the reader. As we know the great advance in technology (Excel, other computer programs) has made great improvements in graph structuring.
Thus, the usage of the products of visual evolution helps the writers to bring the information the way it looks more engaging to the reader as well as it is more complete and not dubiously presented, so that misinterpret the message the writers wanted to convey.

My letter-request to Disney PR representative.

Dear Mrs. Clement,
My name is Olena Lazurenko and I am currently enrolled in the Business Communications course in the Borough of Manhattan Community College. As the major assignment for this course I have to blog about a company as per the information given in each of the chapters of the book on Business Communications. Having always been fascinated by Disney, I have chosen the Walt Disney Company for my analysis.
As the semester goes on and more analysis is being done, I have gone more deeply into the the nature of how the Walt Disney conducts communication, and frankly speaking, I have been amazed with this side of the company's work. If you would like to see my Business Communications blog on Disney, you are more then welcome to go to http://lazurenkobus150141.blogspot.com
As per my current assignment, I have to inquire about any new communications proposals for 2010. Thus, I would be very grateful to you if you help me with this task. If you have any communications initiations planned for 2010, and if it can be disclosed, I would be thanksfull if you could forward some information to me so I can present it in class.
If it happens that you are not able to help me on this question, I would greatly appreciate if you forward this email to the person who is more familiar with this matter and is able to help me on my semester project.

Remaining waiting for early reply,

Sincerely yours,
Olena Lazurenko
Business Communication Class
Borough of Manhattan Community College,
City University of New York
http://lazurenkobus150141.blogspot.com

2004 Comcast Proposal to Merge with Disney. Analysis.

As in any proposal, the text of the letter can be divided in three parts (introduction, body and conclusion), which present the problem, discuss and give complete details, and urge the reader to react.

Thus, in the Introduction of the Comcast letter of proposal, the Comcast CEO refers the reader, the Disney CEO, about their previous experiences of discussing the problem, reminds the nature of the problem, and states the fact that this letter is the formal proposal to merge their companies.
In the Body of the Proposal, the Comcast CEO explains and gives complete details of: financial grounds of the merger, future opportunities, mutual benefits, projected financial performance and management solutions.
In the Closing Statement, Comcast CEO urges the Disney Board to pursue the opportunity of this proposal.

2004 Comcast Proposal to Merge with Disney.

February 11, 2004

Mr. Michael D. Eisner
The Walt Disney Company
500 South Buena Vista Street
Burbank, California 91521

Dear Michael:

I am writing following our conversation earlier this week in which I proposed that we enter into discussions to merge Disney and Comcast to create a premier entertainment and communications company. It is unfortunate that you are not willing to do so. Given this, the only way for us to proceed is to make a public proposal directly to you and your Board.

We have a wonderful opportunity to create a company that combines distribution and content in a way that is far stronger and more valuable than either Disney or Comcast can be standing alone. To this end, we are proposing a tax-free stock for stock merger in which Comcast would issue 0.78 of a share of its Class A voting common stock for each share of Disney. This represents a premium of over $5 billion for your shareholders, based on yesterday's closing prices. Under our proposal, your shareholders would own approximately 42% of the combined company.

The full text of the proposal can be found at (scroll down the page) http://www.comcast.com/About/PressRelease/PressReleaseDetail.ashx?PRID=261