As in any proposal, the text of the letter can be divided in three parts (introduction, body and conclusion), which present the problem, discuss and give complete details, and urge the reader to react.
Thus, in the Introduction of the Comcast letter of proposal, the Comcast CEO refers the reader, the Disney CEO, about their previous experiences of discussing the problem, reminds the nature of the problem, and states the fact that this letter is the formal proposal to merge their companies.
In the Body of the Proposal, the Comcast CEO explains and gives complete details of: financial grounds of the merger, future opportunities, mutual benefits, projected financial performance and management solutions.
In the Closing Statement, Comcast CEO urges the Disney Board to pursue the opportunity of this proposal.
No comments:
Post a Comment