Saturday, October 17, 2009

The Walt Disney Company. Writing a Business Message (1).

LINGUISTICS - THAT'S WHERE THE BIG MONEY IS.

Having read the news releases from the Walt Disney corporate website, I have noticed that their articles correspond to the the rules of syntax, academic writing and high degree of linguistic literacy. Thus, if we look at the structure of any paragraph, we will see that mostly each of them contains three basic element: a topic sentence, supporting sentences and transitional elements. As an example, I suggest analyzing one of the paragraphs taken from the news release:
(Topic sentence)During Kalogridis' tenure with Walt Disney Parks and Resorts, he has held numerous executive positions, gaining a breadth of experience beyond operations and sales. (Transition phrase)In addition to his leadership roles in both Paris and Anaheim, Kalogridis served as vice president of Travel Operations at Walt Disney World in Orlando. Kalogridis also served as vice president of Walt Disney World's EPCOT park, where, in addition to overseeing park operations, he led the Millennium Celebration for The Walt Disney Company(Supporting sentences, which prove his numerous executive positions).
Using these elements, the writer helps the readers comprehend the information better and not being confused. The paragraph mentioned above is the illustration-type paragraph, where the examples and explanations given support the general idea of a topic sentence.

The paragraph was taken from the article at:
http://corporate.disney.go.com/news/corporate/2009/2009_1015_george_kalogridis.html

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