Saturday, October 24, 2009

The Walt Disney Company. 2008 Annual Report.


The Walt Disney Company 2008 Annual Report is a very well-constructed, organized and informative 104-page report. It tells us what the Walt Disney and its affiliated companies have achieved throughout the year. It is available for full download at the Disney corporate web-page as well as in its interactive single part viewing option at the same page, which gives the reader the flexibility, time efficiency and control while searching for particular information.
The major parts of the report are:
  • Introduction: Financial Highlights, Letter to Shareholders and Financial Overview.
  • Key Businesses:Studio Entertainment, Parks and Resorts, Consumer products, Media Networks, Disney Interactive Media Group, Walt Disney International, Corporate Responsibility.
  • Financials: Board of Directors, Senior Corporate Officers and Principal Businesses, Download Annual Report in pdf.
Every part of the report has it's own inner structure: in most cases, it starts with the general information of what the particular part is devoted to, followed by the numbers and facts that support those statements, and finished by the conclusion and projections for the future.
What also needs to be mentioned is the design of the report: the most famous Disney characters and projects are coming along on the background of each page. It keeps us emotionally engaged and makes a reference to what the particular part of the report is talking about.

The Interactive variant of the report is available at http://corporate.disney.go.com/investors/annual_reports/2008/index.html
The Full Version of the report is available at http://amedia.disney.go.com/investorrelations/annual_reports/WDC-AR-2008.pdf

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