According to the fundamental stylistic principles, in order to create a more vivid piece of writing, we have to use different sentence structures. Not only does it helps to prevent the reader from getting bored of simple sentences and miss information, but also express the ideas more clear and dynamically.
The Walt Disney news release writers use the fundamental idea of different sentence types in order to sharpen their writing presentation. Let me take the beginning of the same article discussed in the previous blog post and show fours sentence types that are used in the process of conveying a massage:
George Kalogridis, a 38-year Disney veteran and former Disneyland executive, has been named president of the Disneyland Resort in Anaheim, California (Simple Sentence). Kalogridis most recently served as chief operating officer for Disneyland Resort Paris, where he was responsible for leading the operations team and overseeing the highly successful 15th anniversary celebration of the resort (Complex Sentence).
Kalogridis, 55, will report to Al Weiss, president of Worldwide Operations for Walt Disney Parks and Resorts (Simple Sentence). He replaces Ed Grier, who is retiring from the company (Complex Sentence).
There were no compound or complex-compound sentences in the article. It might be explained by the fact that since the compound sentence requires two subjects (doers of the actions) and two predicates in one sentence, the writer decided to keep them in separate simple sentences in order not to confuse the reader and present two ideas in separate sentences. The article is structured as a combination of simple and complex sentences. Thus, it doesn't engage the reader into a business of establishing or loosing relationship between the ideas, which could have happened if the article was overwhelmed with compound and complex-compound sentences.
The text of the article can be found at http://corporate.disney.go.com/news/corporate/2009/2009_1015_george_kalogridis.html
